Can't Live Without isn't just about a collection — it's about the women who wear it. The ones who work beside us, the ones who inspire us, and the ones who wear it like it was made just for them (because it was).

Spring feels personal and about blooming where you are. Together with Jess Quinn, who embodies everything we can't live without: beauty, strength and a welcoming spirit that's infectious, we brought in some familiar faces from our retail team to show the collection in all its glory. The best thing about this collection? You wearing it.

If Can't Live Without were a person, we think she'd be a lot like Jess Quinn. She's not just in the campaign, she is the campaign. Strong, radiant, and unapologetically herself, Jess reminds us that style has nothing to do with size, age, or simply ticking someone else's boxes. It's about how you feel when you wear it. It's about your story. Your rules. You. Because being boldly and beautifully you, that's the whole point. This collection doesn't mean a thing without you in it. And we're so glad you're here.

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Familiar faces we

can't live without

Your ultimate outfit
inspo lives here.


The best thing about walking into a Max store? Our stylists (and their outfits). Here to inspire yours, they've let us in on their faves. Consider this your cheat sheet to your best outfit yet.

You Can't Live Without...

The world revolves around these, literally. Girl math says the cost per wear is working in your favour, and with more outfit combos than you can count, you're officially spoilt for choice. Good luck getting dressed without them — these are the pieces we Can't Live Without.